Research Shows One-Third Of Consumers Abandoning Their Wearable Devices


It wasn’t long ago that wearable devices like wristbands, smartwatches, and a plethora of other wearable devices were introduced as the latest gadget. Just about all the major electronics companies had at least some sort of wearable electronic device. Despite the hype these new devices portrayed there was always a question on whether or not these devices were practical or just another passing fad.

Either way it seems as though consumers are giving up on the trendy little devices. According to a report from Endeavour Partners more than one-third of Americans gave up on their wearable devices within six months of purchasing it. So what does this mean?

It means companies should be cautious if they want to enter the market of wearable devices. The real problem with wearable devices is much more complex then looks, or practical use. Why consumers aren’t embracing these nifty devices is an interesting question. Could it be just the looks? Ease of use? Is the idea too new for people to grasp? Whatever it is, you can be sure that the companies behind them will be mulling over the production of these devices.

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Lover of technology, Christ follower, father, and husband. Founder and Editor-In-Chief of DigiSpun.